Product Consultancy
Our Product Consultancy team collaborates closely with our in-house designers who constantly specify products for a wide range of residential, commercial, retail, hospitality, government and manufacturing clients. This insight and regular exposure provides us with a broad awareness and acute understanding of the needs and preferences of architects, designers and specifiers across a variety of applications and environments. Consequently, we are well placed to assist the building product manufacturing industry with practical, desirable and viable solutions to help meet customer and consumer demands for the future and the expert knowledge we have acquired over many decades has seen us entrusted to examine the product ranges of leading building product businesses in Australia.
Identifying Product Gaps
Our Product Consultancy team undertakes extensive research into where your brand and products fit within the current market. Our research can identify product range gaps, including colour, texture, shape and size. Knowing how to effectively communicate a product gap attributes to a new product finding its market, and we believe it to be critical to the success of any solution.
Coordination of Colour Ranges
When consulting on a product colour range we assist and advise on all aspects of inclusion and consideration. This includes whether the product is mainly for residential or commercial use, how it coordinates within an existing range and complements other building products, as well as ensuring the quick and simple selection of products from their sample packaging.
Analysing Global Trends
Identifying and interpreting global and local trends, their suitability to the Australian market and analysing their relevance is integral to preparing a product or colour range for the future. We undertake extensive research to determine colour & trend forecasts, global & local trends analysis and benchmarking & industry best practice which enables us to offer critical evaluation and insights that back up our advice and forecasting with an authoritative view.
Product Audits
For nearly four decades Nexus Designs has conducted extensive product audits both nationally and internationally for many of the largest and most influential companies in the building products industry. Our audits are a process structured to examine and verify the ability of a product or range to meet the needs of the market. We aim to provide an assessment of the product’s fitness for its intended target audience and potential for the future through research, analysis and industry knowledge. A comprehensive recommendations report provides all the research, references and subsequent advice of our audit process – a valuable tool to assist in determining a product’s future direction.
Colour Advice & Analysis
Our publication Using Australian Colour is a leading colour reference in Australia and has cemented our credentials within the building products industry. Our Product Consultancy team are able to provide tailored colour analysis through data, trend forecasting, categorisation, and market reviews. Our first hand experience in planning and conducting professional colour advice in the building product industry allows us to make educated, informed decisions when guiding other businesses.
Product & Colour Range Naming
Through insight, research and conceptual exploration we position your product within existing ranges with a unique product name. Pronunciation, uniqueness, relevance to material and consistency within your wider brand are some of the key factors we take into account throughout the product naming process.